2017年6月25日，由中国花舍集团和荷兰翰集团联合打造的花舍鲜之味（CINDY'S UMAMI by han ）品牌进驻中国，首家门店启动仪式在渔阳饭店召开。 Umami by Han是欧洲唯一一家米其林必比登连锁品牌。
On Jun. 25th, 2017, Cindy’s Umami by Han, a co-brand founded by Cindy’ s Cafe and Han Group, held a grand opening ceremony for its first Yuyang store in Beijing. Cindy’s Umami by Han is the only sino-foreign joint Michelin chain restaurant in Europe.
The opening ceremony invited many distinguished guests: Mr. Hao Guoxin, minister of United Front Work Department of Dongcheng District and chairman of the National Federation; Mr. Li Jiang, the professor of economics from China National School of Administration; Mr. Yan Kaijing, executive chairman of board of directors of Tasly Holding Group. And it also caught great attention from lots of media, including People daily, China Daily, Beijing daily, Beijing Evening News, Reference News, China Food Safety News, China Youth, People Online, Xinhua Net, Chinadotcom, Sohu, Sina, Netease, Youku, Tudou, iQIYI, etc.
Win-win Cooperation to Lead the brand-new development of Catering Industry
CINDY'S UMAMI by han 花舍鲜之味，是中国花舍集团和荷兰翰集团合资的餐饮连锁品牌，也是北京首家荷兰品牌创意时尚西餐厅。花舍鲜之味渔阳店的启动，标志着餐饮业一个全新模式的业态在首都诞生，是花舍集团迈向国际的第一个举措。
CINDY'S UMAMI by han is not only a chain catering brand co-founded by Cindy’s Group and Han Group, but also the first Dutch creative western restaurant in Beijing. The opening of Yuyang store is the first step of Cindy’s Group towards internationalization, symbolizing the birth of a brand-new catering pattern in Beijing, China.
Through win-win cooperation with Han Group, Cindy’s Group adapts advanced market awareness and closely adheres to the strategic goal that Chinese catering industry should be internationally compatible. By means of chain operation, it strategically expands international market in order to lead catering industry to a brand-new development stage.
On the basis of “creativeness, fashion, health”, professional catering team of CINDY'S UMAMI by han carefully select top-quality ingredients from all over the world. All dishes maintain the original taste of ingredients with a little bit sour. They mainly are creative western cuisines which can arouse eastern buds. All dishes are developed by star-level chefs of CINDY'S UMAMI by han to bring fantastic taste to customers, making them enjoy high-quality dietetic life.
（CINDY'S UMAMI by han ）
CINDY'S UMAMI by han Receive Full of Praise from Michelin Chefs
During the opening ceremony, two chefs from CINDY'S UMAMI by han exhibited Norwegian Deep-sea King Crabs with Avocados, and Organic Cloud Ear with Shredded Taro, which were tasted by Michelin chefs Edwin Loos and Edwin Vinke, receiving favorable compliment.
Chef Edwin Vinke agreed that Chef Ji Xiaohan, the founder of CINDY'S UMAMI by han, enjoys great fame in Netherlands that his dishes are very expecting. After tasting Organic Cloud Ear with Shredded Taro, Chef Edwin Vinke repeated “Great! Beautiful!”. As for Norwegian Deep-sea King Crabs with Avocados, Chef Edwin Loos said, “The king crabs are really soft and delicious. It’s a very perfect masterpiece after combining with avocados. And the slight mango flavor in it fully stimulates the freshness and deliciousness of crabs.”
Creative Western Cuisines: Arouse the Eastern Buds
创始人纪晓翰先生在荷兰创建翰集团，通过多年研究中餐和法餐的优缺点，独创了自有菜系：翰式厨房（Han Kitchen），被荷兰皇家饮食与酒业公会授予了行业最高荣誉的钻石奖。翰集团业务范围涵盖餐饮食品、传媒、医药等领域，其中餐饮板块品牌包括荷兰唯一米其林中餐星级餐厅翰婷轩，欧洲唯一拥有多家米其林必比登分店的连锁品牌Umami by Han，Les Amis Saisonnier精英会员红辣辣花园酒店，新派法餐VOC，并荣获荷兰最佳亚洲餐厅奖、JRE（欧洲最大高级餐饮行会）的年度最佳餐厅奖，Gault&Millau国际年度最佳品酒师奖等多项荣誉。
Mr. Ji Xiaohan, the founder of Han Group in Netherlands, innovates the exclusive dish style “Han Kitchen” by studying the pros and cons of Chinese cuisines and French cuisines for many years. He was awarded the highest honor “Diamond Award” by the Imperial Catering and Wine Union in Netherlands. Han Group covers a diversified scope of business, including catering, media and medical care. In the catering area, the subsidiary brands include Han Ting Cuisine, Umami by Han, Red Chilli, VOC, and CINDY'S UMAMI by han. Han Ting Cuisine is the only one Michelin Chinese restaurant in Netherlands that it has chain brands including Umami by Han, Les Amis Saisonnier, Red Chilli and VOC. It has obtained multiple awards such as “the Best Asian Restaurant in Netherlands”, “JRE Best Restaurant of the Year”, “Gault & Milau International Best Wine Taster of the Year”, and the “Diamond Prize”.
Ms. Zheng Jinyan, the other founder of CINDY'S UMAMI by han, founded Cindy’s Cafe in 2004. Currently Cindy’s Cafe has over 30 stores and is praised as “One of the Top Ten Casual Catering Brands”, “National Four-diamond Restaurant”, “One of the Top 50 Restaurants in Beijing Catering Industry”. Apart from receiving honor from cafe restaurants from Beijing, Tianjin, Shanxi. Heilongjiang, Ms. Zheng also establishes a series of sub-brands including Cindy’s Commercial Real Estate, Zhixing Education Ltd., and Aqua Beauty Salon.
“唤醒东方味蕾的创意西餐”。CINDY'S UMAMI by han忠于食材本味，尊重匠心精神，精心挑选食材，善于突破传统，成功地将中餐和西餐融会贯通，符合东方人口味，在舌尖上品鉴来自阿姆斯特丹的创意西餐，游走穿梭在食材本味之中，将西餐推向了简单、时尚、健康。
CINDY'S UMAMI by han stresses the original flavor of ingredient to maintain the freshness and quality of each dish, bringing fantastic enjoyment to customers. It carefully selects ingredients and breaks tradition to successfully integrate western cuisines and Chinese cuisines, catering the easterners’ taste. And it focuses on producing creative western cuisine in concepts of simpleness, fashion and health.
Taste of the classic is the most original flavor brought by the nature without any fancy decoration. And the most original is the most classical. What CINDY'S UMAMI by han has been reminding people by practice is to respect the nature and inherit the classic.
The opening of CINDY'S UMAMI by han is not only the first step for the cooperation between Cindy’s Group and Han Group, but also a significant milestone for the leaping development of creative western cuisines. It greatly influences the catering industry. Undoubtedly, it shoulders heavy responsibilities for Chinese cuisines to be in step with the internationalization and provide high-quality services to customer in spirit of originality.
CINDY'S UMAMI by han will adhere to the concepts of “creativeness, fashion, health”, and the brand appeal of “Customer satisfaction is our only standard”. It will strive to offer high-quality services to Beijing customers and pioneer an international chain restaurant.