品牌故事

Brand story

品牌故事Brand Story

花舍鲜之味的成立要从一次“英雄惺惺相惜”的切磋开始说起。在2016年荷兰鹿特丹的中国烹饪世界大赛上,荷兰高端米其林餐厅翰婷轩的创始人纪晓翰先生在与诸位厨神级别人物的切磋中接触到了有着同样经营理念的中国花舍咖餐团队。彼此对餐饮业的认真、敬业,谦和使得两位创始人越走越近,不断增进彼此合作的契机。 
 
The story of Cindy's Umami by Han began when two like-minded entrepreneurs met during the 2016 Holland Rotterdam Chinese cooking competition. Han Ji, the founder of Umami by Han met Cindy and her team. Both are devoted to the restaurant industry. They decided that their complementary skills would allow for a successful cooperation.

纪晓翰先生是中国山东人,凭借着坚持不懈的创新精神、文化融合理念和对餐饮业的赤诚热爱,他从一名留荷双硕士学位高材生蜕变成了荷兰美食界年轻的大咖,为中西饮食文化及行业创新做出了极大贡献。他倡导共享和社交理念,推出了独特的菜式,并且创造性地把中医的知识融合到了餐饮中。他创建了荷兰唯一一家米其林中餐星级餐厅;2年后又创建了欧洲唯一拥有多家米其林必比登分店的连锁品牌Umami by Han;他被荷兰皇家饮食与酒业公会授予了行业最高荣誉的钻石奖,是该奖项迄今为止最年轻的获奖者,也是唯一一位华人企业家。 
 
Han Ji is from Shandong, China and he used to be a student who studied in the Netherlands for a double major in Actuarial Science as well as in Economics. With a great passion for restaurant industry, he became a skilled chef after graduation. He focused on combing Asian and Western. He became a notable chef in the Netherlands. He pioneered the concept of social dining and introduced some unique dishes. He founded the only Asian themed restaurant which was rated with a Michelin star in the Netherlands. 
 
无独有偶,花舍创始人郑金艳女士也是学经济出身,毕业于首都经贸大学的她2004年毕业就创建了花舍,正好是纪晓翰创建翰婷轩的同年。花舍团队工作认真、敬业,做事态度谦和。近些年在创始人郑金艳的带领下品牌也发展迅猛,先后在全国扩张达到30多家门店。 
 
Coincidentally, Zheng Jinyan, the founder of Cindy's coffee, used to be a student studying economics. After graduating from Capital University of Economics and Business, she founded Cindy's Cafe in 2004, the same year that Han Ji founded Umami by Han. Cindy's team works with passion and dedication. In recent years, the brand has developed rapidly, and has expanded to more than 30 stores nationwide.

强强联合、中西合璧的起点,让花舍鲜之味从一开始就“出世”不凡。它把被人们“神化”了的米其林餐厅用一种更加接地气的、标准的、大众的模式表现出来。它利用原材料展现出菜品的本貌,尊重食材的本味,冲击你的味蕾!
Cindy's Umami by Han was born with the cooperation between two unique individuals. It combines Asian with the Western pallets. This makes it a very special and unique experience. 

花舍鲜之味-唤醒东方味蕾的创意西餐!

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